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Climate change means people are losing their lives—or likely to lose their lives—in Bangladesh and other places, and we aren’t doing anything about it. Inequality—we live in a world more unequal that we’ve done for 100 years. There are some big things that are wrong out there and the consequences are evil. In some sense, we are in a system that we have to take responsibility for—individually, corporately and otherwise. Therefore, we have to look for something better…I take things like climate change or species lost and I think, that’s a brick wall.

If we don’t work out how to live sustainably, then we won’t live, so the question for responsible advertising is be part of and contribute to a fairer and sustainable society. If that means a peaceful revolution to my mind— advertising or not—bring it on.

Ed Mayo, Secretary General, Co-operatives UK in the RSA panel Advertising in Society

Source: thersa.org
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  1. melaniealeman posted this